الرياضية
Source: الرياضية
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The article argues that Cristiano Ronaldo gave Al Nassr widespread global exposure: the club’s Instagram following grew from around 830,000 to more than 11 million in less than two weeks after he joined in December 2022, while Ronaldo had nearly 680 million followers on the platform. However, it notes that the club has not turned this visibility into sustainable revenue, with debts exceeding 800 million riyals in 2026 and a financial deficit of 39 million riyals in 2023–24. It concludes that Al Nassr gained more in terms of fan following from Ronaldo than it added to his fame, and that capitalizing on this opportunity requires more effective management and commercial planning.
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