2 Hrs
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الجزيرة الرياضية
Source: الجزيرة الرياضية
2 Hrsالجزيرة الرياضية
Source: الجزيرة الرياضية
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After an eight-year digital journey that began in 2017, Eintracht Frankfurt transformed its app into a platform combining ticket sales, content and an online store. It uses fan data to personalize services and advertising, and to generate revenue through commercial partnerships. In February 2026, the club founded Stackwork to sell the platform’s solutions to sports clubs and organizations, including Rapid Vienna and the German Handball Federation. The club is also developing AI agents to support services in the app, while its ecosystem makes it possible to verify ticket transfers and the authenticity of memorabilia, helping combat counterfeiting and the black market.
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