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United’s €1bn Drop Risk
Manchester United, currently 18th with 8 points from their first 10 matches, faces the prospect of significant financial losses if it is relegated from the Premier League. Its £900 million sponsorship deal with Adidas, which runs until 2035, allows the company to end the partnership with one full season’s notice. Annual payments would also be cut by 50%, from £90 million to £45 million for every season the club spends outside the Premier League.
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