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البيان الرياضية
Source: البيان الرياضية
12 Hrsالبيان الرياضية
Source: البيان الرياضية
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Revenue from the ATP Tour’s main partnership agreements topped $100 million for the first time in 2026, up 49% and more than triple the 2022 level. The ATP attributed the growth to new agreements with EQT and K-Swiss, as well as increased investment from existing partners, noting that more than 70% of partnership revenue is reinvested in tournaments. It also announced a partnership with Julius Baer, starting in 2027, covering five tournaments across three continents and supporting the ATP’s coaching programme, which serves around 230 coaches.
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