1 Day
Source:
الرياضية
Ronaldo and Victory Group
Al Nassr Saudi Club made an unprecedented step in launching a global media event after their victory over Damak, transforming the match into a massive commercial occasion with an advertising value estimated between 180 and 260 million dollars in less than 24 hours. The coverage exceeded 5 million mentions, with digital impacts worth up to 13 billion dollars. Reports showed that content related to Ronaldo, who wore the Al Nassr jersey, captivated a worldwide audience from over 150 countries, turning it into a huge media platform that enhances the Saudi league's international standing and leads to increased broadcast rights, sponsorships, and commercial collaborations. This success reflects that the sports market in Saudi Arabia has become a rapidly evolving global industry, driven by the power of media and the influence of stars.
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