Bernabéu Initiative Leads Pérez Campaign
Real Madrid President Florentino Pérez has revealed the details of his new election campaign, which aims to develop the club in the long term, focusing on building a strong future that goes beyond the present. The campaign's core pillars include strengthening member involvement, developing a ownership model, and fostering sports leadership. Additionally, it emphasizes achieving economic independence and transforming the Santiago Bernabéu Stadium into a global brand under the project "The Infinite Bernabéu." The program also supports technological initiatives, the development of football teams and academies, upholding principles of integrity in European football, and backing the club’s charitable foundation.
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