Luxury Brand Sponsors Alpine Team
Alpine, the Formula 1 racing team, has announced its new sponsorship deal with the luxury Italian brand Gucci, making it the team's main sponsor starting from next year. The team will compete under the name "Gucci Racing Alpine F1" beginning in 2027, sporting the colors of the renowned fashion house. This marks the first time a luxury brand has collaborated in such a manner with a Formula 1 team. The partnership also includes the launch of the "Gucci Racing" platform, focusing on values of performance, precision, and discipline.
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