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Underdog defender gains fame before World Cup
The number of followers of New Zealand national team defender Tim Payne on Instagram increased from 4,715 to 4.2 million within 48 hours, following an influential Argentine named Valen Scarsini promoting his support. This garnered significant attention despite Payne being one of the lesser-known players on social media. The team's coach, Darren Bazeley, confirmed that Payne handles social media fame well, noting that the numbers are large but very important in the context of preparing for the World Cup.
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