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الجزيرة الرياضية
الجزيرة الرياضية
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The article focuses on reviewing the experiences of hosting five editions of the FIFA World Cup (Germany 2006, South Africa 2010, Brazil 2014, Russia 2018, and Qatar 2022) and their economic and social impacts. It demonstrated that the direct economic effect was limited in most cases, although organizing the tournament helped improve the international image and strengthen the soft power of the host countries, especially through planned strategies to market their image and enhance their media presence. The experiences also showed that costs often exceeded economic benefits, with the phenomenon of "white elephants"—unused stadiums after the event—being a common issue. On the social and media fronts, positive effects included increased national satisfaction and improved global image. Finally, Qatar used the World Cup as an opportunity to support sustainable development and diversify the national economy, with ongoing investments and infrastructure projects aimed at preserving the legacy of the event.
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