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البيان الرياضية
Controversy Hits World Cup Ads During Cooling Break
The decision by the International Federation of Football (FIFA) to enforce a three-minute cooling break in all matches of the 2026 World Cup has sparked widespread controversy. These interruptions have turned into opportunities for advertising promotions at the expense of the viewers' enjoyment. The issue began when advertising broadcast networks used these breaks to display full-screen advertisements, causing some game moments to be missed. Fans took to social media to express their anger, warning that in the future, these breaks could be exploited to further increase commercial interruptions in football.
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