24 Hrs
Source:
البيان الرياضية
11 billion dollars for T-shirt ambassadors at 2026 World Cup
In the 2026 World Cup, national team jerseys have transformed from mere sportswear into symbols reflecting national identity and marketing tools with an estimated market value reaching $11.7 billion. Major global companies such as Nike, Adidas, and Puma compete to design jerseys featuring heritage, cultural, and artistic innovations based on both historical and contemporary elements, with prices ranging from $100 to $175 for authentic versions, despite their production costs being no more than $11.30. This shift indicates that the jersey has become a luxurious piece that expresses national identity, against a backdrop of trends encompassing nostalgia, digital innovation, and environmental sustainability.
Size: 120%Text Size
Notice: This Is an AI-Generated Summary
Comments (0)