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البيان الرياضية
Tape sparks controversy at World Cup
The International Federation of Football Association (FIFA) imposed strict measures on Bayern Munich star Jamal Musiala when he was asked to hide the logo of a certain brand of headphones before a World Cup match. This was in accordance with sponsorship rights regulations that prohibit the display of non-official sponsor logos on the field. The federation has previously taken similar actions against brands not linked to official sponsorship agreements, with logos and screens covered by neutral patches. However, the targeted companies continued to promote their products through players’ social media accounts, leveraging the popularity of football stars to reach a wider audience.
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