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عكس السير
Adidas Stocks Surpass Nike Before World Cup
adidas expects to achieve strong marketing performance and financial recovery thanks to its success in the World Cup, with its stock price rising by 6% since the tournament began on June 11. Analysts anticipate further growth this quarter, driven directly by the event, which presents an opportunity to strengthen its presence in the American market. In contrast, Nike is facing pressure and ongoing declines in its shares, which have fallen by more than 30% since the start of 2026, amid weak results and cautious future outlooks. Analysts predict that Adidas will benefit even more from the World Cup figures, boosting its market position amid Nike's deteriorating performance.
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