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A recent study showed that car manufacturers in Germany reduced their discounts on electric vehicles in July, with the average discount falling to 17.6% compared to 19.4% on internal combustion engine cars. Experts attributed this decrease to rising fuel prices and government support programs that increased the attractiveness of electric cars, leading to their growing market share and reducing the need for manufacturers to offer additional incentives to boost sales. As a result, the funds saved from lower discounts were redirected toward increasing sales of traditional combustion engine vehicles, with discounts on them increasing by one percentage point during the month. The price difference between the best-selling electric cars and combustion engine cars reached €2,363, up from around €1,000 in December 2025.
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