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German company Sinalco announced that it will not renew its trademark license agreement in Syria, following a campaign and correspondence lasting around sixty days from Syrian activist Hassan Aqad. He requested that the company review its relationship with Syrian investor Mohamed Hamsu, who is connected to the Bashar Al-Assad regime. The company confirmed that the rights to the trademark in Syria were granted to an independent local licensee who is neither affiliated with nor operates under their control. Additionally, no Sinalco products have been produced in Syria for more than a year. The decision not to renew and the termination of the relationship come in the context of a campaign shedding light on the connections between businesspeople linked to the former regime. It also reflects the company's response to concerns and criticisms regarding its commercial relationships.
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