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Stores in Germany have begun offering early discounts ahead of “Black Week,” but consumer-protection experts urged shoppers to compare prices and not assume that “Black Friday” offers the best deals. According to a study by Idealo covering 10,000 products between October and December 2025, 79% of the products were cheaper on Black Friday than in the previous month, with average savings of 8%. However, 52% of them were cheaper on another day in November. Consumer-protection experts advised comparing prices on at least two websites and setting up price alerts. They also warned against impulse purchases prompted by countdowns or messages claiming that stock is running low, noting that discounts recur throughout the year.
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