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صحيفة العروبة
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The brand as a legal safeguard
A trademark is an important legal means of protecting the rights of producers and enhancing consumer confidence, especially in light of the increasing imitation and counterfeiting activities. The figures indicate that 94 applications were submitted to the Directorate of Intellectual Property Protection in Homs in 2026. The legal protection for a trademark lasts for ten years and is renewable. Strict legal measures are taken against violators, including seizure of counterfeit products, fines, or imprisonment, with the aim of preserving the reputation of companies and reducing counterfeiting, particularly given the challenges posed by e-commerce and the black market.
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