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Apple to increase iPhone prices
Tim Cook, CEO of Apple, confirmed that the company will soon raise prices on some of its products due to the increased cost of memory chips and storage units, driven by the rising demand for AI technology. He explained that the expected increase could include the iPhone 18 Pro and iPhone 18 Pro Max, as well as some iPads and Macs, with estimates indicating that the price of the iPhone 18 Pro might go up by around $270 to maintain the company's profits. This comes amid a global shortage of chips and rising costs, with the majority of the demand focused on AI-related data center services.
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