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Emirates NBD introduces personalized Visa cards in UAE
Emirates NBD announced the launch of a Visa card customization feature through the ENBD X app. This allows customers to choose exclusive digital designs inspired by events such as the 2026 World Cup, as well as designs featuring well-known personalities like Coach Pep Guardiola. Customers can browse, use, and change designs directly through their digital wallets, with ensured security and consistent appearance across digital payment environments. The goal of this feature is to transform cards from mere functional tools into a means of personal expression. It aligns with the bank’s strategy to enhance the digital customer experience and offer themed designs in the future.
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