Meta launches new tool to track AI-generated images and videos

Meta announced a new tool to track AI-generated content, which relies on an invisible watermark that is automatically integrated into digitally produced images and videos. The goal of the tool is to help users verify the source of content and distinguish authentic material from AI-created content, in an effort to reduce the spread of misinformation and deepfake manipulation across its platforms. The technology is currently in a testing phase, but trials have shown that it still faces challenges in detection after modifications such as cropping or compression.

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