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OnePlus to Restructure and Leave the United States and Europe, according to Tech Portal
Reports have revealed that OnePlus is preparing to withdraw from the smartphone markets in the United States and Europe, as part of a broader restructuring plan implemented by its parent company, Oppo, to cope with increasing pressures in the sector. The execution is expected to begin this week, and the withdrawal may extend to the Chinese and Indian markets by 2027. OnePlus once gained fame for offering flagship phones that combined high performance with competitive prices, but its declining market presence—especially in the face of dominance by Apple and Samsung—has led to a reduction in its market share. Oppo is facing fierce competition from Huawei and Apple, and is under pressure from rising component costs, which cut into profit margins and impact its ability to continue operations in some markets.
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