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After Raising iPad Prices, Apple Introduces Extended Installment Plans to Attract Buyers
Apple has launched new financing options for cellular-enabled iPads in the United States, allowing buyers to pay for their devices over 36 months instead of 12, through AT&T and Verizon. This move comes after most iPad models saw price increases, aiming to reduce the monthly financial burden on consumers without directly lowering prices. It reflects the company's strategy to boost sales within a more flexible approach. To take advantage of the financing, customers must activate a new service plan with the carrier. All cellular iPad models are eligible, which could influence purchasing decisions and put pressure on the market—especially in markets with limited purchasing power. This broader trend in the electronics market towards installment plans appears to be a response to rising device prices.
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