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Electronic Threats Use Ad Data for Cyberattacks
During its annual conference (Cyber Security Weekend), Kaspersky focused on the security risks associated with digital advertising data. Research shows that advertising techniques, which rely on collecting and exchanging large amounts of user data to deliver targeted ads, can be exploited by advanced threat actors to gain intelligence about individuals, monitor them, and carry out targeted attacks without clicks. Attackers can use tools such as spyware and malicious redirects to turn the advertising system into a method for collecting information and distributing malware, with two million attempts to redirect malicious content recorded in the Middle East during the first half of 2026. The company recommends adopting modern security solutions, such as Kaspersky's products, and implementing security measures including device updates and multi-layered security strategies for organizations to reduce the risks of attacks and breaches through digital advertising techniques.
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