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Apple is seeking to enhance its voice assistant "Siri" to become smarter and more capable of understanding and executing complex tasks using generative artificial intelligence technologies. At the Worldwide Developers Conference (WWDC), the company announced an AI system that combines on-device processing with private cloud servers, aiming to strike a balance between performance and privacy. As the operating costs of AI models rise, Apple is also considering charging for some Siri features and linking them to a subscription model through the "iCloud Plus" service to generate ongoing revenue. This approach risks leading to a dual-model scenario, offering both free and paid services, similar to what other major tech companies are currently doing.
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