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The article reveals how the Instagram platform relies on artificial intelligence algorithms and data analysis to increase user engagement and keep users within the app for longer periods. The platform employs techniques such as infinite scrolling, personalized recommendation models, and analysis of user behaviors to enhance the browsing experience and deliver content tailored to individual preferences. It also depends on smart notifications to encourage repeat visits, with designs aimed at the attention economy and dark patterns to boost interaction. This has led to some of its features facing regulatory investigations in Europe, aimed at reducing addiction and protecting users.
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