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The main approach of the article is the shift of companies from relying on intelligent assistants to intelligent agents in managing operational processes. The article focuses on how organizations expanding their use of artificial intelligence depend on clear objectives, implement effective governance, and modify employee culture to be more supervisory and coordinated rather than excluded. It demonstrates that the benefits become evident in the ability of intelligent agents to make independent decisions and execute tasks in a seamless manner, transforming business models and increasing efficiency, especially in the sectors of tourism, sports, and financial services. The importance of balancing automation, governance, and security is emphasized, along with maintaining human oversight to ensure reliable results. It is expected that the Middle East and North Africa will experience a faster shift toward adopting intelligent agents, with increased integration across sectors and guiding institutions toward technology-driven outcomes.
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