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Apple announced the release of its new iPhone 18 Pro series, which includes the iPhone 18 Pro and iPhone 18 Pro Max, along with the company's first foldable phone, the iPhone Duo. Pre-orders for the iPhone 18 Pro and Pro Max will begin on September 12, 2026, with shipments starting on September 18 in 65 markets, followed by 20 additional countries on September 25. The iPhone Duo's pre-order campaign will commence on October 16, 2026, with shipments starting on October 23. Although its price approaches $2,000, prices have increased by about $100 to $150 compared to the previous generation in key markets. Apple's entry into the foldable phone market marks a significant strategic move, continuing to offer the Pro series at higher prices than last year.
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