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Saudi Arabia eyed to merge EA and Savvy
Saudi Arabia's Public Investment Fund is studying the possibility of merging Electronic Arts (EA) with Savi Games in a deal aimed at creating one of the largest gaming companies in the world, bringing together popular titles like Madden NFL and Pokémon Go. The merger seeks to enhance the strategic capabilities of the fund in the gaming sector and establish a unified entity capable of acquisitions, game development, and leveraging intellectual property rights within an industry valued at $214 billion. This move is part of Saudi Arabia's broader strategy to diversify its economy and increase its presence in the electronic gaming industry, despite potential regulatory challenges, especially given the global competition and disputes over major mergers and acquisitions.
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