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Reports indicate that Apple is revising its strategy in the smart glasses market, following the unsuccessful widespread adoption of the Vision Pro despite billions of dollars of investment. The company's current plans involve developing lighter and more affordable glasses, relying on offloading some computing components to external modules, in an effort to deliver a experience closer to the Vision Pro’s quality but with a lighter weight and lower price. Additionally, Apple is working on launching a new smart glasses device by 2027 that leverages artificial intelligence to be more suitable for everyday use, while continuing to develop future designs based on external components similar to Meta's designs, amid ongoing efforts to strengthen its presence in the wearables market.
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