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Meta has decided to ban advertisements from ByteDance, the owner of TikTok, across its platforms in Egypt, the United States, and several other countries, starting from October 8, 2026. The ban includes paid advertisements and promotional campaigns related to TikTok and links directing users to it, reflecting the escalating competition between major social media companies. This comes after Meta approved a settlement of $17 billion related to children's safety and additional restrictions on teenagers, and it called on TikTok and YouTube to take similar measures to protect younger audiences. Additionally, TikTok has halted the addition of links that open other apps or facilitate login processes, in line with its policies. The restrictions have expanded to multiple countries, including Canada, Indonesia, Japan, Thailand, and Vietnam.
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