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American software engineer Aza Raskin invented the infinite scroll technique in 2006, aimed at helping users and saving time by displaying content continuously without the need to press buttons. Later, this technique became a central tool in designing social media platforms and websites, leading to increased engagement and addiction to content, as well as the emergence of the psychological phenomenon known as "passive scrolling." This technique has had negative psychological effects, such as the "popcorn brain" phenomenon, which reduces attention span and impacts children's development, in addition to mental health deterioration, with rising rates of anxiety and depression.
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