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Instagram Reels impacts buying habits in India
A study conducted by Ipsos on behalf of Meta revealed that Instagram Reels significantly influences consumer behavior and purchasing decisions in India. Short videos have become a key part of users' daily activities, directly impacting 47% of purchasing decisions. The platform is notably responsible for 81% of product discoveries and 66% during the research and comparison phase, especially in sectors such as e-commerce, automobiles, and financial services.
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