تونزي تيليغراف
تونزي تيليغراف
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Despite recording a record number of 11 million tourists in 2025 and revenues estimated at 8.09 billion dinars, there has been widespread controversy over the profitability of the tourism sector. Some experts argue that the average spending per Tunisian tourist does not exceed $250, compared to $742 in Morocco and $937 in Egypt, raising questions about the effectiveness of the current tourism model. The discussion also highlighted issues with tourist statistics, as certain categories—such as visitors from Algeria and Libya, as well as Tunisians abroad—are included in the counts, which clouds the true picture of the actual revenue. Additionally, specialists pointed out the need to reconsider the market structure, develop a diverse tourism offering, attract higher-spending tourists, and improve infrastructure while enhancing cultural and desert tourism.
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