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The call center sector in Tunisia achieved a turnover of 1,181 million Tunisian dinars in 2023, an increase from 831 million dinars in 2019. It recorded an average annual growth rate of approximately 9 percent between 2019 and 2023. The sector includes around 250 companies and contributes about 0.5 percent to the gross domestic product (GDP). It maintains strong ties to the French market, with 84 percent of its transactions conducted with French clients. The sector's services primarily rely on outbound calls and telemarketing, which exposes it to risks of dependency on a single market and potential changes in European policies.
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