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تونزي تيليغراف
Messi on a potato bag sparks controversy in Egypt, Tunisia Telegraph investigates behind the scenes
Egypt has witnessed widespread controversy over an image of Lionel Messi on Sachetti company's packaging, following a football match that ended with Argentina's victory. The public considered the presence of his picture on the product to be provocative after the loss. The fans' reaction led the company to stop producing packages featuring Messi's image and withdraw them from the market in an attempt to ease public anger. The incident highlights the power of audience influence via social media and the importance of advertising campaigns aligning with cultural sentiments, especially when it involves highly popular sports figures.
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