Tunisian Heritage Ambassador Al-Mashṭīyah Al-Jabaniyya Presents from Geneva
The Permanent Mission of the Republic of Tunisia in Geneva, in cooperation with the National Office of Traditional Industries, organized an opening ceremony for the Tunisian booth dedicated to "El Mashṭiya Al-Jibniyya" during the 68th session of the World Intellectual Property Organization (WIPO) from July 7 to 15, 2026. This participation is part of a collaborative project aimed at protecting and promoting the Tunisian traditional product, through the establishment of a collective trademark called "El Mashṭiya" to safeguard it from imitation and preserve its identity linked to the Jebniana region in Sfax. The Mashṭiya is one of the most prominent traditional handcrafted textiles, originally used as a head covering, which has evolved today to include bags and accessories. It is showcased before representatives of countries and international organizations, thereby enhancing the stature of Tunisian heritage on the global stage.
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