Tunisia car market grows 18% in first half of 2026, Asian brands dominate
The car market in Tunisia experienced significant growth during the first half of 2026, with a total of 50,217 new vehicles registered compared to 42,377 in the same period last year, representing an approximate increase of 18%. Among these vehicles, sales were primarily distributed among authorized dealerships, which sold 35,440 cars—a 17.7% increase—while sales in the parallel (gray) market rose by 23%, reaching 14,777 vehicles. The market share of the parallel sector has thus increased to around 30% of the overall market, amid rising demand for cars, especially given the difficulty in obtaining popular models due to long waiting periods. Asian brands, particularly Korean and Chinese, continue to dominate the market with increased sales, with notable brands such as Kia, Hyundai, and Isuzu recording strong growth rates. Additionally, data indicates that sales of commercial vehicles rose by 21.6%, reflecting heightened demand in this segment and suggesting that the market is recovering, with expectations of continued growth supported by increased imports of Asian brands.
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