First Meeting of Task Force to Develop Olive Oil Export Communication and Promotion Strategy
The Minister of Commerce and Export Development, Samir Obeid, presided over the first meeting of the working group responsible for outlining the communication and promotional strategy for exporting Tunisian olive oil. The meeting discussed measures to enhance the presence of olive oil in global markets through the launch of a digital promotional plan that includes cultural and tourism dimensions, as well as the development of programs to encourage local consumption and participation in international exhibitions. Additionally, support was discussed for small and medium-sized enterprises in the sector through financing and training programs. The meeting also reviewed the export results of olive oil during the first half of 2026, with a focus on improving quality and leveraging export support programs, all aimed at strengthening the competitiveness of Tunisian olive oil in international markets.
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