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الجمهوريّة
Summer sales begin August 7
The summer sales season, "Eid al-‘Awlād," kicks off in Tunisia on August 7, 2026, and will last for six weeks. The goal is to stimulate commercial activity and provide clothing and footwear at affordable prices in preparation for the back-to-school season. The head of the National Chamber of Clothing Trade emphasizes the necessity of offering discounts of no less than 20% and calls on merchants to participate actively, while encouraging consumers to take advantage of both Tunisian and foreign products at reasonable prices. However, previous years have seen a decline in consumer turnout due to the evolution of sales methods through social media platforms and the growth of e-commerce. Currently, there is a legislative initiative underway to modernize the discount regulation law to align with recent developments in trade and consumption.
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