Kairouan Molokhia Preserves Heritage
Abida Molokhia regains its presence in the markets of Kairouan at the start of its harvest season, as farmers are keen to produce its high-quality variety with the distinct flavor cultivated through generations of expertise, which has earned it a distinguished reputation. The cultivation relies on the semi-arid soil and suitable climate, with careful attention to all stages of production—from harvesting and selecting to natural drying and traditional grinding—to preserve its quality and taste, often described as "honey-sweet." Molokhia is a seasonal livelihood for families and sees increased demand especially during special occasions and festivals. Industry experts advise organizing promotional efforts, encouraging modern packaging, and implementing quality labels to protect the product and expand its market both within Tunisia and abroad, thereby strengthening its status as a symbol of traditional Tunisian dishes.
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