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The International Federation of Football Associations (FIFA) announced its plan to establish a new commercial entity valued at approximately $20 billion. The goal is to unify the operations involved in organizing international events and tournaments such as the World Cup and the Club World Cup. The entity, named "FIFA Forward Enterprise," will be fully owned by FIFA, with external investors invited to purchase small shares of up to 30%, aiming to raise up to $4.2 billion to be reinvested in the development of football. This move comes as part of FIFA's efforts to strengthen its financial resources, despite facing strong criticism from the European Football Union and opposition related to selling a part of the sport for private interests. FIFA has confirmed that it will retain full control over the management of the game and regulatory decisions. The proposal is expected to be presented to member associations and FIFA’s council for a final decision, while the project raises concerns about the influence of investors on hosting tournaments and organizing decisions.
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