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FIFA (the International Football Federation) announced that it will proceed with its plan to attract private investments to the World Cup and its tournaments by establishing a subsidiary valued at $20 billion called "FIFA Forward Enterprise." Shares will be offered to investors with up to a 20 percent stake, aimed at managing commercial activities and organizing events. This move comes despite opposition from the Union of European Football Associations (UEFA), which opposes this step and emphasizes that FIFA will continue to consult on the matter.
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