24 Hrs
Source:
تونزي تيليغراف
Tunisia Telegraph: World Cup targets US buyers
The crisis over FIFA's plan to establish a new commercial company has reached its peak, facing widespread internal and external opposition, especially from continental federations. Concerns center on the possibility that the project could alter the fundamental way international football is governed and increase the influence of private investors at the expense of sporting principles. The plan involves creating a company called "FIFA Forward Enterprise," which would manage the commercial rights for the World Cup and other FIFA tournaments, allowing investors to own up to a 20% stake. The company's estimated value is around $20 billion, with the aim of raising over $4 billion to fund football development programs. Leading figures such as Infantino's advisor, Carlos Cordeiro, have opposed the project, resigning and publicly declaring their stance that it threatens the future of the sport. There has also been criticism from European and regional administrations, with threats of boycott if the initiative proceeds. Despite reassurances that decisions will remain within FIFA's control and that authority will not be relinquished, internal and external criticisms have intensified. Meanwhile, sports and international governing bodies are reviewing this proposal amid fears that the issue could become a test of Infantino’s ability to maintain FIFA's unity amid upcoming political and electoral challenges.
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