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The article discusses how the city of Kairouan is organizing the ninth edition of the International Celebrations of the Prophet Muhammad's Birth, alongside the seventh National Exhibition of Traditional Crafts, which features the participation of 98 artisans from 21 Tunisian provinces. The aim of the exhibition is to promote Tunisian traditional products, highlight the diversity and techniques of the crafts, and enhance the skills of artisans. There is a focus on direct promotion and support for digital marketing to expand the markets for these products. The event contributes to encouraging the consumption of local products, strengthening artisans' presence in the market, and providing visitors with the opportunity to purchase items that reflect the unique characteristics of each region. It also seeks to develop artisans' skills to ensure the sustainability of their craft competition.
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