تونزي تيليغراف
تونزي تيليغراف
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The numbers confirm that traditional commerce in Tunisia, including vendors, small markets, and grocers, has not disappeared with the expansion of large retail spaces. Instead, its form has changed within a more complex distribution system. In 2020, the number of retail businesses was approximately 240,000, representing the majority of the commercial sector, with about 80% of distribution remaining outside large and medium-sized retail spaces. Despite the emergence of new brands and the proliferation of modern points of sale, traditional commerce remains important and continues to form the backbone of the market. The main problem lies in the complexity of the distribution chain and the multiple intermediaries, which make it difficult to track product prices and protect consumers from fraud and monopolies. Data confirms that the market has reverted to being a broad economic and social system. The shift from traditional commerce to modern distribution has not disappeared; rather, it has expanded and become more complex.
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