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The city of Sfax will host an international economic, scientific, and cultural event from October 23 to 25 focused on "Enhancing and Marketing Tunisian Olive Oil." Organised by the "Tunis Olive" Association in collaboration with Tunisian and international partners, the event aims to develop processes to increase the added value of Tunisian olive oil and strengthen its presence in global markets. Emphasis will be placed on the importance of certified origin labels as a mechanism to boost international recognition of the product. Additionally, the initiative seeks to develop a practical plan for marketing olive oil, leverage successful international experiences, and invite industry stakeholders to participate in elevating the status of Tunisian olive oil on the global map.
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