Jordan Unveils AI Digital Spokesperson
The Jordanian government has launched a virtual character named "Farah" powered by artificial intelligence to serve as the official spokesperson for the government. The goal is to improve communication tools with citizens and provide official information in a clear and transparent manner. "Farah" appears in a promotional video speaking in colloquial dialect about economic modernization projects in the sectors of health, education, and infrastructure. Moving forward, she will communicate through social media platforms and WhatsApp to relay and explain government decisions. This initiative is the first of its kind in the region and the world.
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