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تونزي تيليغراف
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تونزي تيليغراف

2026-11-10T17:14:43.000Z

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تونزي تيليغراف

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Coca-Cola’s Tunisia push

Coca-Cola’s Tunisia push

A study of the Coca-Cola system in COMESA countries found that it generated $3.6 billion in value added in 2024 and supported more than 458,200 jobs—28 additional jobs for every direct job. For Tunisia, these impacts create opportunities in employment and supply chains, particularly through $1.5 billion allocated to purchasing goods and services from countries in the bloc, as well as participation in a $25 million water initiative covering 20 countries by 2030. The study concludes that Tunisia’s integration into COMESA strengthens its position as a gateway for partnerships, investment and exports to Africa.

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