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تونزي تيليغراف
Low Tunisian Online Shopping Rate
Economic expert Faisal Belaid revealed that the percentage of Tunisians who made online purchases last year does not exceed 8.7%, compared to a global average of around 60%. He pointed out that about 86% of purchasing transactions in Tunisia are paid in cash upon delivery, reflecting challenges related to trust in electronic payment methods and the spread of digital financial services. The national e-commerce strategy for the period 2027-2031 is considered a key solution to address these issues by improving supply and demand, regulating the market, building trust, facilitating payment processes, and supporting small and medium enterprises in benefiting from the digital economy.
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