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تونزي تيليغراف
World Cup Earnings: Biggest Beneficiary
The International Football Association (FIFA) expects to achieve record revenues of up to $13 billion during the 2023-2026 World Cup. The projected revenues for 2026 alone are anticipated to reach $8.9 billion. Ticket sales, broadcast rights, and sponsorship deals are increasing compared to previous editions. Enhanced marketing and negotiation strategies are contributing to higher revenues, despite rising costs and expenses, especially for the host cities, which bear a significant portion of the expenses, even though the larger share of the profits goes to FIFA.
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